Business Electronic Social Networking: Does Organization Size or Industry Sector Matter?
نویسندگان
چکیده
Electronic social networking continues to be widely accepted in the business world. In an effort to better understand its utilization, this study was undertaken to comprehensively examine its usage at the largest firms, the Fortune 500. Findings indicate that there are five primary and four lesser utilized social networking technologies. Of importance is that results suggest organization size is a factor with respect to electronic social network implementation. In addition, industry sector appears to play a role in social networking deployment.
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